---
title: Email & SMS Marketing Campaigns for Restaurants | Kokipay
description: "Turn your POS customer list into repeat business: segment customers and send email and SMS campaigns with offers they can redeem in store or online."
---

Card surcharging ended on 1 October 2026. Keep more of every sale with Low Cost EFTPOS. [See Low Cost EFTPOS](https://kokipay.com/low-cost-eftpos?hsLang=en-au)

[![Kokipay](https://kokipay.com/hs-fs/hubfs/raw_assets/public/kokipay-theme/images/kokipay-logo-yellow.png?width=123&height=32&name=kokipay-logo-yellow.png)](https://kokipay.com/?hsLang=en-au)

- [Payments](https://kokipay.com/low-cost-eftpos?hsLang=en-au)
  
  [**Low Cost EFTPOS**Fast, secure terminals with no lock-in contract](https://kokipay.com/low-cost-eftpos?hsLang=en-au) [**Super Saver EFTPOS**Our lowest flat rate on domestic and international cards](https://kokipay.com/eftpos-saver?hsLang=en-au) [**Mobile Tap to Pay**Take card payments on your phone](https://kokipay.com/mobile-tap-to-pay?hsLang=en-au)
- [POS & Ordering](https://kokipay.com/pos-point-of-sale?hsLang=en-au)
  
  [**Smart POS**$0 POS software with every advanced feature](https://kokipay.com/pos-point-of-sale?hsLang=en-au) [**Online Ordering**$0 branded ordering website, no setup fee](https://kokipay.com/online-ordering?hsLang=en-au) [**QR & Table Ordering**$0 scan, order and pay from the table](https://kokipay.com/qr-code-table-online-ordering-system?hsLang=en-au) [**Delivery**Your drivers or on-demand couriers](https://kokipay.com/delivery?hsLang=en-au) [**Kitchen Display**Every order on one kitchen screen](https://kokipay.com/kitchen-display?hsLang=en-au) [**Customer Display Screen**Order, total and promos facing the customer](https://kokipay.com/customer-display-screen?hsLang=en-au) [**Reservations**Online bookings tied to your floor plan](https://kokipay.com/reservations?hsLang=en-au) [**Multi Location**Run every venue from one account](https://kokipay.com/multi-location?hsLang=en-au) [**Self Ordering Kiosk**Cut the queue with self-service](https://kokipay.com/self-ordering-kiosk?hsLang=en-au) [**Uber Eats Integration**Delivery app orders straight into the POS](https://kokipay.com/uber-eats-integration?hsLang=en-au)
- [Grow](https://kokipay.com/loyalty-rewards?hsLang=en-au)
  
  [**AI Google Reviews**More 5-star reviews, replies drafted by AI](https://kokipay.com/ai-google-reviews?hsLang=en-au) [**Loyalty & Rewards**Points, punch cards and VIP tiers](https://kokipay.com/loyalty-rewards?hsLang=en-au) [**Targeted Promotions**The right offer to the right customers](https://kokipay.com/targeted-promotions?hsLang=en-au) [**Marketing Campaigns**Email and SMS that bring people back](https://kokipay.com/marketing-campaigns?hsLang=en-au) [**Gift Cards**Sell and redeem at the register](https://kokipay.com/gift-cards?hsLang=en-au) [**Staff Shift Management**Clock-ins, tills and staff performance](https://kokipay.com/staff-shift-management?hsLang=en-au)
- [Industries](https://kokipay.com/eftpos-for-hospitality?hsLang=en-au)
  
  [**Hospitality**Restaurants, cafes, bars and hotels](https://kokipay.com/eftpos-for-hospitality?hsLang=en-au) [**Retail**Counter and mobile EFTPOS for shops](https://kokipay.com/eftpos-for-retail?hsLang=en-au) [**Hair & Beauty**Pay at the counter or at the chair](https://kokipay.com/eftpos-for-hair-and-beauty-salons?hsLang=en-au) [**Trades**Get paid on site when the job is done](https://kokipay.com/eftpos-for-trades?hsLang=en-au)
- [Pricing](https://kokipay.com/pos-plans-price?hsLang=en-au)
- [Shop](https://shop.kokipay.com/)

[Sign up](https://kokipay.com/signup?hsLang=en-au) [Get started](https://kokipay.com/marketing-campaigns#page-form)

Menu

Payments

[Low Cost EFTPOS](https://kokipay.com/low-cost-eftpos?hsLang=en-au) [Super Saver EFTPOS](https://kokipay.com/eftpos-saver?hsLang=en-au) [Mobile Tap to Pay](https://kokipay.com/mobile-tap-to-pay?hsLang=en-au)

POS & Ordering

[Smart POS](https://kokipay.com/pos-point-of-sale?hsLang=en-au) [Online Ordering](https://kokipay.com/online-ordering?hsLang=en-au) [QR & Table Ordering](https://kokipay.com/qr-code-table-online-ordering-system?hsLang=en-au) [Delivery](https://kokipay.com/delivery?hsLang=en-au) [Kitchen Display](https://kokipay.com/kitchen-display?hsLang=en-au) [Customer Display Screen](https://kokipay.com/customer-display-screen?hsLang=en-au) [Reservations](https://kokipay.com/reservations?hsLang=en-au) [Multi Location](https://kokipay.com/multi-location?hsLang=en-au) [Self Ordering Kiosk](https://kokipay.com/self-ordering-kiosk?hsLang=en-au) [Uber Eats Integration](https://kokipay.com/uber-eats-integration?hsLang=en-au)

Grow

[AI Google Reviews](https://kokipay.com/ai-google-reviews?hsLang=en-au) [Loyalty & Rewards](https://kokipay.com/loyalty-rewards?hsLang=en-au) [Targeted Promotions](https://kokipay.com/targeted-promotions?hsLang=en-au) [Marketing Campaigns](https://kokipay.com/marketing-campaigns?hsLang=en-au) [Gift Cards](https://kokipay.com/gift-cards?hsLang=en-au) [Staff Shift Management](https://kokipay.com/staff-shift-management?hsLang=en-au)

Industries

[Hospitality](https://kokipay.com/eftpos-for-hospitality?hsLang=en-au) [Retail](https://kokipay.com/eftpos-for-retail?hsLang=en-au) [Hair & Beauty](https://kokipay.com/eftpos-for-hair-and-beauty-salons?hsLang=en-au) [Trades](https://kokipay.com/eftpos-for-trades?hsLang=en-au)

More

[Pricing](https://kokipay.com/pos-plans-price?hsLang=en-au) [Shop](https://shop.kokipay.com/)

[Get started](https://kokipay.com/marketing-campaigns#page-form)

1. [Home](https://kokipay.com/?hsLang=en-au)
2. [Grow](https://kokipay.com/loyalty-rewards?hsLang=en-au)
3. Marketing Campaigns

Marketing

# *Marketing Campaigns* from your own customer list

Every order builds your customer list, not a marketplace’s. Segment it, send an offer by email or SMS, and watch the orders come back through your own POS.

[Get Started](https://kokipay.com/marketing-campaigns#page-form) [Sign up for $0 Smart POS](https://payments.kokipay.com/subscribe/670d03b8ef1fe6e185beb662/no-cost-smart-pos-online-ordering)

Email & SMSCustomer segmentsYour data, always

![Illustration of a Kokipay win-back campaign sent by email and SMS to lapsed customers, with a coupon code and results](https://kokipay.com/hubfs/raw_assets/public/kokipay-theme/images/illustrations/marketing-campaigns.jpg)

In short

## How can a restaurant market to its existing customers?

Start with the customer list your POS and online ordering already collect. With Kokipay you segment that list, for example regulars, new customers or people who have not ordered lately, then send an email or SMS campaign with an offer they can redeem in store or online. The data is yours, so you are not paying a marketplace to reach your own customers.

### Key facts

- Auto-collected customer data from every channel
- Segments: regulars, new, birthdays, lapsed
- Email and SMS campaigns
- Offers redeemable in store and online
- Customer data stays yours

From one-off order to regular

## Campaigns that fill quiet days

### A list that builds itself

Customer details are collected automatically from POS, QR and online orders.

### Segment in a tap

Regulars, new, birthdays and lapsed, ready to use.

### Email campaigns

Send offers and news with a simple campaign builder.

### SMS that gets read

Short, timely messages for tonight’s special or a slow Tuesday.

### Birthday rewards

Automatic birthday offers keep you on the calendar for celebrations.

### Measure the return

See the orders and revenue each campaign brought back.

Works with

## One system, not a stack of apps

Every Kokipay module shares the same menu, customers, orders and reports.

### [Targeted Promotions The right offer to the right customers. Explore →](https://kokipay.com/targeted-promotions?hsLang=en-au)

### [Loyalty & Rewards Points, punch cards and VIP tiers. Explore →](https://kokipay.com/loyalty-rewards?hsLang=en-au)

### [AI Google Reviews More 5-star reviews on autopilot. Explore →](https://kokipay.com/ai-google-reviews?hsLang=en-au)

FAQ

## Marketing Campaigns FAQs

### Where does the customer list come from?

From your own orders. Customer details are collected automatically at the POS, through QR ordering and your online store.

### Can I send SMS as well as email?

Yes. Campaigns can go out by email or SMS.

### Who owns the customer data?

You do. It is your customer list, and it stays yours.

Talk to us

## Curious? We welcome you to find out!

Reach out to us, and we'll give you all the information you need to make an informed decision. We're confident you'll be impressed with our service.

[Get Started](https://kokipay.com/marketing-campaigns#page-form)

Get in Touch

## Say goodbye to costly EFTPOS and outdated POS

Leave your details and our team will be in touch.

- Local Australian team on standby
- No lock-in contracts
- $0 Advanced Smart POS software
- $0 Online and QR ordering

[![Kokipay](https://kokipay.com/hs-fs/hubfs/raw_assets/public/kokipay-theme/images/kokipay-logo-white.png?height=34&name=kokipay-logo-white.png)](https://kokipay.com/?hsLang=en-au)

Payments made simple: low cost EFTPOS, free POS software and free online ordering for Australian businesses.

Sydney / Melbourne / Adelaide / Perth / Brisbane / Cairns / Darwin / Hobart

Smart POS app: [App Store](https://apps.apple.com/us/app/kokipos/id6792234992) [Google Play](https://play.google.com/store/apps/details?id=com.hospitalityos.pos)

<https://www.facebook.com/kokipay/> <https://www.instagram.com/kokipayau/> <https://www.youtube.com/@Kokipay-q6x>

### Payments

- [Low Cost EFTPOS](https://kokipay.com/low-cost-eftpos?hsLang=en-au)
- [Super Saver EFTPOS](https://kokipay.com/eftpos-saver?hsLang=en-au)
- [Mobile Tap to Pay](https://kokipay.com/mobile-tap-to-pay?hsLang=en-au)
- [K156 Smart POS + EFTPOS](https://kokipay.com/smart-pos-k156-full-hd?hsLang=en-au)
- [K156D Dual-Screen + EFTPOS](https://kokipay.com/smart-pos-k156-dual-screen?hsLang=en-au)
- [Shop](https://shop.kokipay.com/)

### POS & Ordering

- [Smart POS](https://kokipay.com/pos-point-of-sale?hsLang=en-au)
- [Online Ordering](https://kokipay.com/online-ordering?hsLang=en-au)
- [QR & Table Ordering](https://kokipay.com/qr-code-table-online-ordering-system?hsLang=en-au)
- [Delivery](https://kokipay.com/delivery?hsLang=en-au)
- [Kitchen Display](https://kokipay.com/kitchen-display?hsLang=en-au)
- [Customer Display Screen](https://kokipay.com/customer-display-screen?hsLang=en-au)
- [Reservations](https://kokipay.com/reservations?hsLang=en-au)
- [Multi Location](https://kokipay.com/multi-location?hsLang=en-au)
- [Self Ordering Kiosk](https://kokipay.com/self-ordering-kiosk?hsLang=en-au)
- [Uber Eats Integration](https://kokipay.com/uber-eats-integration?hsLang=en-au)
- [Pricing](https://kokipay.com/pos-plans-price?hsLang=en-au)

### Grow

- [AI Google Reviews](https://kokipay.com/ai-google-reviews?hsLang=en-au)
- [Loyalty & Rewards](https://kokipay.com/loyalty-rewards?hsLang=en-au)
- [Targeted Promotions](https://kokipay.com/targeted-promotions?hsLang=en-au)
- [Marketing Campaigns](https://kokipay.com/marketing-campaigns?hsLang=en-au)
- [Gift Cards](https://kokipay.com/gift-cards?hsLang=en-au)
- [Staff Shift Management](https://kokipay.com/staff-shift-management?hsLang=en-au)

### Industries

- [Hospitality](https://kokipay.com/eftpos-for-hospitality?hsLang=en-au)
- [Retail](https://kokipay.com/eftpos-for-retail?hsLang=en-au)
- [Hair & Beauty](https://kokipay.com/eftpos-for-hair-and-beauty-salons?hsLang=en-au)
- [Trades](https://kokipay.com/eftpos-for-trades?hsLang=en-au)

### Legal

- [Privacy Policy](https://kokipay.com/privacy-policy?hsLang=en-au)
- [Terms and Conditions](https://kokipay.com/terms-and-conditions?hsLang=en-au)
- [Licence Agreement](https://kokipay.com/end-user-licence-agreement?hsLang=en-au)
- [Delivery Policy](https://kokipay.com/delivery-policy?hsLang=en-au)
- [Warranty & Replacement](https://kokipay.com/warranty-policy?hsLang=en-au)
- [Return & Refund](https://kokipay.com/return-n-refund?hsLang=en-au)

© 2026 Kokipay. All rights reserved. ABN 20 669 515 940

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